Storify- Where I Get to Talk about Babies and Everyone has to Deal with It (Social Media Challenge #9)

Here we are… at the end our journey together.

For my final challenge, I had to use Storify. Storify is a social network service that lets the user create stories or timelines using social media such as Twitter, Facebook and Instagram. Storify was launched in September 2010, and has been open to the public since April 2011.

I could see how Storify could become a useful tool for Public Relations experts. It makes it easy to gather information about one subject from many social media outlets and compile the news and information into one easy package for people to read and use as they will. I had a lot of trouble with the website itself. To add any tweets, Facebook posts, and Google+ posts you have to be signed in to your own accounts… which wasn’t the problem. I had a problem connecting my social media to Storify, it took me about an hour to get Twitter, Facebook and Instagram working decently so I could even start shifting through information. Youtube never worked at all, so I had to totally rethink my concept… which made this not fun experience even worse.

I decided to write about the birth of Kate Middleton and Prince William’s baby, Charlotte Elizabeth Diana, who was born this week. I hope you enjoy it.

The Best of Vine and the Worst of Vine (Social Media Challenge #8)

For this social media doozie, we had to create a Vine with a partner… using the Vine app on our smartphone.

I was really bad at it.

At first.

I got better though!

The vine had to “promote or publicize some aspect of the Department of Art, Communication and Theatre” and then we had to tweet about it.

Our first idea was cute but the end product was disastrous. Maggie (my partner) and I  wanted to showcase the different theatre spaces that Southeastern Oklahoma State University has to offer. Since I didn’t know what buttons to press, it was an editing nightmare. You can see our failed attempt here.

Our second Vine was definitely a success. Instead of highlighting theatre spaces or performances, we decided to showcase technical theatre. Maggie and I decided to make a comedic vine about how, a lot of times, theatre people make something out of nothing. Here it is. #makingsomethingoutofnothing

 

Social Media Challenge #6- Lots of Thinking in Diversified Social Media

Hello All!

This social media challenge is in three parts: first I had to create an email pitch for a local/regional business (I chose the Oklahoma Shakespearean Festival’s Educational Program) then create a social media news release… then create “one social media element related to your clients news.” The last part means, a video, image, or something unique that your client can use. 1: Email Pitch Hello, My name is Justice Graham, working in the public relations office for the Oklahoma Shakespearean Festival housed in Durant, Oklahoma. The Oklahoma Shakespearean Festival is a summer-stock theatre festival celebrating its 36th year. It includes three main stage performances (always with a Shakespearean play), a season opener and summer programs for children and teens. OSF, as it is lovingly called, also has a year round after school program where theatre professionals-in-training develop their teaching skills by instructing children in theatre arts, such as, acting, music, piano, dance, among many others. The summer programs for children (Children’s Theatre Workshop) and for teens (Young Actor’s Studio) help the community in many areas. It gives children a chance to take part in something that is very foreign to them… the world of theatre. Both programs give them the chance to see what being in theatre is like at a young age and helps them hone their creative skills and enjoy it too. These aren’t classes where you sit and listen. A child will get up and sing and dance and learn things in a practical way rather than just seeing it in High School Musical. Young Actor’s Studio, Children’s Theatre Workshop and the After School Program give both parents and children strong communal ties. Most children start with children’s theatre workshop at the age of six and keep climbing up the ladder and close to half stay with the program until they graduate from high school and go on to living their adult lives. They create strong bonds with children their age and parent’s have a support system to rely on… the mothers are referred to as “Drama Mammas”. The educational side of OSF does so much for children and the surrounding community that they deserve more attention. I plan on using Facebook, radio, email and school flyers to contact parents so they can learn more about these wonderful learning opportunities for their children. I plan on capturing the parent’s attention via Facebook by creating images that are visually appealing and informative as well as giving them links to the OSF website. I will create PSA’s to go on the radio stations that make these programs sound fun, all-inclusive, and a great learning experience for the child in such a way that it will grab bold the parents and children in. I would want to create flyers that will go in teachers’ mailboxes. Here is the website for the Oklahoma Shakespearean Festival. 2: Social Media News Release Screen Shot 2015-04-19 at 2.33.50 PM

3: Social Media Element

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For the social media component of this assignment, I created a logo for the Oklahoma Shakespearean Festival’s After School Program. This logo is now being used for all branding for the After School Program. By clicking on the above logo, you can see it in use on the theatre’s website.

I wanted the logo to represent the creativity and and different aspects of learning that the children involved get to partake in. I chose fun, bright colors as well as a kid-like font for the word “SCHOOL” as well as “ART!” “ACT!” “DANCE!” “SING!”.

My partner Maggie helped me tweak this logo and helped me rethink possibilities that our client probably wouldn’t like.

Social Media Challenge #4- I Knew This Class Was Useful  

 

This social media challenge was pretty fun! We had to find a blog that interests us relating to social media, advertising, public relations or something of the like, pick a particular blog entry and continue the idea of the blog post in our own blog whether we agree with it or not.

I found a really cute and informative public relations blog called PR In Your Pajamas. It gives real world advice to Public Relations professionals and students in a way that’s quirky, informative and easy to read. The particular blog post I found really related to me now and it also showed me that this class (Social media and Public Relations) is a very useful class to take and that the way my professor is teaching is not outdated and will actually be useful to me in the years to come.

PR In Your Pajamas talked about, in this blog post, how undergraduate PR classes are not rising up to meet the upcoming needs and realities that PR professionals face in this day and age.

They  talked about how most undergraduate classes ignore the fact that “PR is no longer about event management… It is not glitz and glamour and fancy parties.” They also stated that the entry PR positions are “cold, over-staffed, over-worked drudgery.”

They gave these core lessons that need to be ingested immediately:

• The best way to network is to be yourself.

• Read a lot more.

• PR is not flashy.

• The first years of PR will be a lot of document-writing package-stuffing and document work.

If you want to get into the nitty gritty details of why these are important, read the blog.

The biggest thing I loved about this post was that they really focused on the fact that media relations is now one of the most pivotal points of being in PR. Media relations is what should be focused on now than out of date things like “how to run a press conference.”

This post made me realize how important and great this class is. It’s a class that, from what I’ve read, some universities don’t offer or even offer something close to this. Social Media and Public Relations is focusing on a medium that is very important to PR today.

PR in Pajamas’ tips on media relations are a lot of what my professor tries to beat into our thick, sleep-deprived brains.

They are:

• How to use Twitter, Instagram, or Facebook.

• You don’t always need Twitter, Instagram or Facebook

• How a real social media following is built through trust and a reason to actually care.

• That a social media calendar or strategy can be a waste of time.

Again, if you want to know the details, read the article.

I don’t want any of you guys reading this to think that I’m just trying to suck up to my professor, who I know is going to end up reading this, to get a good grade. This blog posts and other posts I’ve read like it just prove how useful this class is. Any type of communications, PR, graphic design, arts management, etc. major should consider taking this class or a class like it. Thank you, PR in Pajamas, for showing me that this class is definitely a useful one.

 

Social Media Challenge # 5- Are twitter live Chats really fun? 

     The fifth social media challenge I had to face in my Social Media and Public Relations class was probably my least favorite so far. We had to participate in a live chat on twitter related to advertising, journalism, public relations, etc. and had to post two things in the chat and interact with the other twitterites.

     A live chat on twitter is a scheduled time for a specific site to give questions and topics for other members of the twitter community to answer and talk about by following that particuar account and hashtagging what that account deems fit (like #wjchat or #seprchat).

     This gave me hives. I had to interact with professionals and nonprofessionals if I chose any of these chats and I had no way of knowing the exact topic so I couldn’t do any research on it prior to it.. and as a planner, that made me feel very ill prepared for a chat that all the world could see. If I happened to stumble upon a live chat that really interested me and I had a good base of knowledge to pull from, then I probably would have enjoyed it more but since this was an assignment and I had specific instructions and guidelines about what chats to interact with and what I had to do, this was dedinitely not my cup of tea. 

    I decided to participate in the WJChat, or “Web Journalist Chat”, which is for web journalists across the nation to share ideas and interact with eachother because they wouldn’t get the opprtunity in person. I decided to participate in this particular chat because it fit within a time constraint that I could manage and I thought I would know enough about the topic since it was journalism and I work with and talk to journalism majors on a daily basis. 

It turns out that this particular chat had very little to do with journalism. it had to do with online courses and Massive Open Online Courses  (MOOC’s as they are lovingly called) and how they play a role in education and then the questions steamrolled from there. 

Here are some of examples of the questions and my answers to them… I started with question 4 so I could observe what to do before I jumped head first into the deep end (I posted more than twice):

  

Response: 

  

 

This one question I enjoyed because I got to respond to a friend as well as voice my own opinion. 

  

 

I tried to incorporate something I knew about in this tweet and no one else in the live chat really knew what to say about it except things along the line of “good job”.

 

Here’s my final one before I decide to give up and leave this talk to people who actually had more information and knew more about what they were talking about. 

 

  

 

My friend and I participated in the same chat and she had a smilar experience trying to come up with things to say and she accidently almost started an argument over one of her thoughts and that someone pointedly disagreed with. I feel like miscommunications can happen often with this kind of medium because we are so limited by the amount of characters that our original thoughts become partial thoughts, which are much easier to misconstrue. 

Other people had some good points as well, like two of these tweets that I favorited:

  

  

 

  

     Overall I wouldn’t try to to #wjchat again just because I wasn’t able to contribute anything worthwhile. I’m not opposed to trying another one in the future… but it has to be something that I know more about and some better planning on my part will probably help. 

  

   

Social Media Challenge #3- A Twitter Scavenger Hunt

In class, a chunk of our grade comes from 10 “social media challenges” that our professor gives us throughout this semester. He gave us one about a week ago where we had to generate hype about our university  by doing a social media scavenger hunt of sorts. We had to find specific places and people around the university and ask them different questions… my classmate Maggie and I teamed up and below are our combined efforts.

1. School Spirit (A Photo and a Quote)- Maggie and I had to find individuals on campus who showed support for Southeastern’s campus as a whole… so we found Mindamora Rocha and her “littles” Alayna Gipson and Jessica Spearman on the Sparks Dance Team shaking their tails off to support SE. Athletics.

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2. One of our favorite eating establishments close to campus- – Maggie and I are both theatre majors and a lot of our friends are theatre majors. As theatre majors we usually end up doing things at an ungodly hour of the night/morning. The top of that list usually includes eating and so, as college students, we like to find good, cheap and fast food. Dandy Donuts is our’s and our friends favorite spot to relax after rehearsal and grab a homemade donut made by Anne and her husband, the cutest couple ever. (The picture includes our roommate Kelly and our friend Laura scarfing down some cake donuts).

3. Professor On Campus – We had to ask a professor that works at SE (although we couldn’t ask a professor who teaches in our major) about the roles social media plays in our society today and how their discipline uses social media to study the world. We chose Dr. Jacob Wallace, Associate Professor of Music and Director of Bands at SE, and he graciously complied. He said that social media is used to get the word out about different different musical perfomances and to collaborate with different musical artists. Screen Shot 2015-03-20 at 12.57.16 AM
4. Student on the Street- Mags and I had to find a random student here at SE and asked him/her “where they got their news” so we chose Taylor Hunt, a senior Vocal Performance Major. Taylor said that he gets his news from CNN and NPR and he gets much of his news from Facebook and Twitter feeds.

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5. Academic Excellence- This one was tricky for us. There are a lot of different organizations on campus but then, through our friend Meagan Newman (head of Cardinal Key), we discovered that Cardinal Key was inducting new members that week so we had Meagan and members new and old take a selfie during induction.
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6. Scenic Spot- Maggie and I knew exactly what we wanted to do when we read this. As theatre majors, a generous portion of our time is spent at The New Theatre Building (we lovingly call it The Playhouse) so it was the perfect spot for us. This a place wehere we create. The scene shop, costume shop and a blackbox-type theatre is housed here as well as different theatre and communications classes.
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7. Something you didn’t know about campus- Maggie and I know of a hidden gem on campus that has a history of its own. The Theatre Costume Archive, where more than 1,000 costumes are held and appraised for over $60, 000… it’s also a place try on silly hats.
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8. Fanatic Fan- Margaret and I had to find a student that knows about sports and can tell us about both the men’s and women’s basketbal season and how it was shaping up. I found a fantastic person named Madison Thames, junior Journalism major and member of the Women’s Basketball Team. She gave us a great, thought-out, enthusiastic blurb about how both teams were holding their own and how they were facing off against ECU that Thursday.

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9. Extracurricular Extravaganza- Les Misérables opened in two weeks and Maggie and I both didn’t see much of anything else except Les Misérables. So what better extracurricular activity could we think of than rehearsals. Students, faculty and alumni came together every night for a little over a month to create a musical of revolutionary proportions for the Se and Durant community. We snagged a snippet from backstage so all of twitter could here part of “At the End of the Day” sung by the Women’s Ensemble.
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10. On Our Own- we had to come up with #10 by ourselves. Maggie and I became friend by our late night homework parties and so we decided to highlight our times spent together with friend Minda. We get goofy but gt work done. Whether it be our Fundamentals of Design homework or our Physical Science homework.
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Another part of this Social Media Challenge was to interact with our classmates via twitter. We had to include the top five tweets from others:

 

1. Taylor Howard showing off a friend showing off her artistic skills by participating in the Window decorating contest.
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2. Ashlee Tom found a hidden gem in the SE Library in a first edition copy of Lewis Carol’s through the Looking Glass.
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3. Kaylie Baxter showing off a student’s SE spirit and tells what he likes about SE.
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4.Maggie Wilson showcases the Henry G. Bennet library and tells us what Saupere Aude means… it means “dare to be wise.”
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5. Shayla McDonell had her friends do kissy faces in SE’s famous kissing circle.
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And respond to others to generate hype about what we are posting (Maggie and I did these seperately).

1. I know Natalie decently well and she is wealth of knowledge about the professional theatre world.
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2. Me figuring out that I can be pretty oblivious when I want to be… and Maggie didn’t judge me for it.
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3. Finding out that I missed a poetry slam due to rehearsal….
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4.  Me commenting on the the fact that my friend Dario was making SE proud by moving on to bigger and better things as of May when graduates.
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5. Learning about different, worldly traditions that students celebrate right here at Southeastern.
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Overall, this social media challenge was a lot of fun for me. It made me pull some resources out of my pocket that I forgot were there and it made me realize all that SE had to offer like Meagan Newman and my friends in the journalism department. It was easier for me to find things that pertained to me, myself and I (like the Les Misérables video) than it was to find people and talk about things that I didn’t have a hand in (like Cardinal Key and the basketball teams).

Branding: The Good, The Bad, & The Ugly  (Blog Post #1)

In my Social Media and Public Relations class, we have to a text book called”Medill on Media Engagement.” Now, I can’t say that one of my favorite pleasures in life is to read textbooks for fun, but as far as a text book goes, it’s easy to read… granted I’ve only read the first few chapters. What I have gathered from the first few chapters is that social media is the fastest and strongest way to reach out to your audiences. Also, how you brand your label (in my case, theater companies)  and how you do it is key to have a good connection to your audience.
In another class I have to take, we have had to market a theatre of our choice, so I’ve done research on different regional theaters across the nation. A great example of a theatre company who knows how to sell who they are, is
Orlando Shakespeare Theatre in Orlando, Florida. Orlando Shakes makes a great use of different mediums (mostly Facebook) to showcase not just the end product but the ongoing process as well… they use their staff’s Facebook to generate more buzz about their shows by tagging company member’s in different photos and videos to generate more of a hype through that person’s Facebook. Another fantastic thing about Orlando Shakespeare Theatre is that they are partnered with
The University of Central Florida which generates a stir with college age students, whether they are audience members or theatre artists looking for work.
On the other hand, a regional theatre that I find to be lacking in their advertising would be Thingamajig Theatre Company in Pagosa Springs, Colorado. When doing research about this company, I have found that they don’t have their own website, it is partnered with a performing arts center which leads to confusion. Another reason why I find that their advertisements and social media are lacking is because their logos and content are not very good, they are haphazard and no thought is put into it.